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SELECTED PROJECT /

03

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Lohan x Mahmut Orhan

Five days, one sudden opening
and a sold-out night in Athens.

Client:
Lohan Athens Night Club
Services:
Marketing, Content Creation
Team:
AN® Creative team
Stack:
Meta, TikTok

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intro /

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A sudden change of plans
brought Mahmut Orhan to Athens.

During our 2024–2025 collaboration with Lohan Night Club, a change in the schedule of the renowned DJ Mahmut Orhan opened a chance for him to play in Athens at short notice, on 15.11.2024.

His tour had left no room for Athens. When his event in the Netherlands was cancelled, a window opened unexpectedly, and we said yes without a second thought.

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challenge /

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Five days to let Athens know
Mahmut Orhan was coming to Lohan.

The date was set at short notice, so the whole campaign had to reach the city in just five days, with no time to lose.

We knew the strength of his name. The question was how fast we could put it in front of the right audience.

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Solution /

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Twelve ads, made fast
from the artist’s own material.

We took material straight from Mahmut Orhan’s team and created 12 different ads for Instagram, Facebook and TikTok.

We did not go over budget. We focused on what mattered: speed, varied creatives and direct contact with the right audience.

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Result /

07

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4.2M views, and sold out
two days before the deadline.

In very little time, the campaign reached 4.2M views on social media, across Meta and TikTok.

On the third day the event was already sold out, two days before the five days we had were up.

Increase in
qualified leads

+12% MoM
+%

Higher
conversion rate

+6% MoM
x

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BLOG POSTS /

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Thoughts, experiments, and lessons from our team — covering design, strategy, and everything in between.

Thoughts, experiments, and lessons from our team —covering design, strategy, and everything in between.

Thoughts and lessons from our team —covering design, strategy, and AI.

Thoughts, experiments, and lessons from our team —covering design, strategy, and everything in between.

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CONTACTS /

Hello

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Whether you're starting fresh or scaling further,
we're here to help bring your vision to life.

Projects for

Nov

2

left

Contacts

Rethymnis 45, 11146 Galatsi, Athens

Local time:

working times

Mon–Fri: 10:00 – 18:00 Sat: 10:00 – 16:00