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SELECTED PROJECT /

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Dr Karatzias

An award-winning plastic surgeon
and a new identity around his name.

Client:
Dr Karatzias
Services:
Branding, Marketing, Web, Content
Team:
AN® Creative team
Stack:
Framer

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intro /

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A recognised name
and a new digital identity around it.

Dr. Karatzias is an award-winning plastic surgeon from Cyprus with international recognition. In 2025 he trusted us with the full rebranding of his personal brand and the strategic direction for his next steps.

The project covered branding, marketing, web development and content creation, over six months.

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challenge /

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Expert and premium,
without feeling cold or clinical.

The goal was never simply to change a doctor’s image. We had to build a personal brand that reflects his experience and level, without becoming cold or overly clinical.

It also had to work consistently across the website, social media, photography and every future digital touchpoint.

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Solution /

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Strategy first, then a shoot
built around the human body.

The plan started from strategy, not design. We defined how the name Dr. Karatzias should be presented, and built his new visual and digital image on that base.

For the shoot we chose specific models and created images around the human body, aware of social platform limits from the start: the aesthetic had to stay without costing reach.

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Result /

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4.9M views and a 1090%
increase in reach.

We built a new aesthetic with gold as its key element and the lotus as the central symbol of the identity.

The result is a more mature, premium and recognisable presence, designed to support not only the doctor’s work today but the next steps of his personal brand.

Increase in
qualified leads

+12% MoM
+%

Higher
conversion rate

+6% MoM
x

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BLOG POSTS /

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Thoughts, experiments, and lessons from our team — covering design, strategy, and everything in between.

Thoughts, experiments, and lessons from our team —covering design, strategy, and everything in between.

Thoughts and lessons from our team —covering design, strategy, and AI.

Thoughts, experiments, and lessons from our team —covering design, strategy, and everything in between.

Next project

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Next project

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CONTACTS /

Hello

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Whether you're starting fresh or scaling further,
we're here to help bring your vision to life.

Projects for

Nov

2

left

Contacts

Rethymnis 45, 11146 Galatsi, Athens

Local time:

working times

Mon–Fri: 10:00 – 18:00 Sat: 10:00 – 16:00